Anyone can sell a gadget or a capsule. Before a product appears in the Veritage marketplace, it has to clear four bars.
1. The category has to work
We start one level above the product: does this type of product have credible evidence behind it? Home blood pressure monitoring, resistance training equipment, and a handful of supplements clear this bar easily. Plenty of popular categories don’t — and those we skip entirely, no matter how well they sell elsewhere.
2. The product has to be validated
Within a good category, we look for the specific products with data:
- Devices — published validation studies against reference standards (e.g. blood pressure cuffs validated under international accuracy protocols).
- Supplements — independent third-party testing for label accuracy and contaminants, at doses that match the research.
- Equipment — durability and safety, because the best equipment is the kind you actually keep using.
3. The claims have to match the evidence
We describe what a product can plausibly do based on research — nothing more. Where the evidence is mixed or early, we say so on the product page.
4. No pay-to-play
Brands cannot buy placement in our catalog. Where we use affiliate or retail partnership links, they never influence what we select — and we disclose them.
Have a product you think deserves a look? Tell us about it.